1. People, finding good people and set them free
2. Brand, Conventional wisdom embraced by almost all big companies of the world is focus on what we know, focus on the passion and the best skill you have. But Virgin is an exception. Virgin is a big brand that does not focus on just one line of business only. Line extends from the recording business, media, aviation, telecommunications, resorts, fitness, finance, train until space tourism. Virgin has its own uniqueness.
3. Delivery, Delivery is all about detail. Details to as small as possible about customer expectations will be products or services that we offer. Failure to make a detailed customer expectations is the initial failure of a delivery and signs the destruction of a brand.
4. Learning from Mistake and Setbacks,
5. Innovation,You must be
6. Entrepreneurs & Leadership,
7. Social Responsility.